Our Story
SALLY STITCHES AND CRAFTS is more than a fashion house—it is a soulful revolution. A sacred space where heritage meets heart, where fashion becomes language, and where every garment speaks healing, power, and pride.
Founded in 2022 by Nigerian designer Chioma Sally Adedayo, the brand was born from a deep passion to clothe women—especially plus-size women and survivors—in more than just fabric. We exist to affirm identity, restore dignity, and celebrate the bold, beautiful bodies and stories that have long been overlooked in mainstream fashion.
With roots in Abia State and a creative home in Port Harcourt, Sally Stitches and crafts creates Afrocentric couture and ready-to-wear pieces that are steeped in cultural richness and tailored for emotional truth. Each garment is a fusion of tradition and transformation—crafted from indigenous Nigerian textiles like Akwuete, Adire, and Batik, and sculpted into silhouettes that honour every curve, every scar, and every step of becoming.
At SALLY STITCHES AND CRAFTS, fashion is not just worn—it is witnessed. It is our form of storytelling. A living, breathing vessel for ancestral wisdom, modern femininity, and radical self-love. We believe your body is not a limitation, but a canvas of resilience, deserving of elegance and intention.
We don’t design for trends—we design for truth. Every stitch is guided by cultural symbolism, every collection infused with spiritual memory, and every piece created to help you ask and answer:
Who am I? Where do I come from? What do I carry with pride?
And then, we help you wear that answer—with grace, with strength, and with audacity.
Our garments don’t just fit; they affirm. They whisper to you:
You are powerful.
You are beautiful.
You are worthy of celebration.
We design for the woman who is rising again. For the one reclaiming her beauty after illness. For the one whose softness is her strength and whose style is her story.
OUR VALUES
At the heart of everything we do is a devotion to intentionality. SALLY STITCHES AND CRAFTS is guided by values that light our way:
- 🌍 Cultural Integrity — We honour indigenous Nigerian traditions through every thread.
- 🎨 Artistic Expression — Our designs are creative dialogues between past and present.
- 🌱 Sustainability — We champion slow fashion, ethical sourcing, and small-batch craftsmanship.
- 💪🏽 Empowerment — We design to uplift women, especially those reclaiming their space.
- 🪡 Storytelling as Sacred Craft — Every piece tells a story of identity, survival, and becoming.
WHAT SETS US APART
SALLY STITCHES AND CRAFTS is not fast fashion.
It is emotionally intelligent design.
It is fashion with feeling.
It is couture with soul.
What makes us different?
- We center plus-size women as our muses, not as margins.
- We transform indigenous fabrics into contemporary elegance.
- We design garments that celebrate emotional and cultural fullness.
- We work with local artisans to keep tradition alive and ethically honored.
- We see fashion as a form of healing, memory, and rebirth.
This is for women who dress with depth, who want to feel seen, and who wear their truth like a crown.
Because SALLY STITCHES AND CRATFS is not just what you wear—it’s how you rise.
It’s not just fashion—it’s who you’re becoming.